What is a Profit Pulling Platform?
As I said in my last post I am starting at square one and going back through the training modules for Alex Jeffreys coaching program. I let my day time job overwhelm me for a while there and stopped my internet marking efforts. I decided the best thing to do is to start over, re-listen to all of my training, take lots of notes and start blogging.
The first module is all about planning and keeping on top of your business. You have to have a plan. I won’t go into detail on this module since I posted about them early on. Here they are if you missed them:
Every Successful Online Business Starts With A Plan
K.O.T.O.B.O.T – huh?
Alex’s second module goes into setting up a sales funnel or what he calls a profit pulling platform.
A profit pulling platform is a series of webpages that become your sales funnel. This funnel will have multiple ways to make you money.
Here is an example below of what a profit pulling platform would look like:
You start by sending traffic to your squeeze page. When they get to your squeeze page they only have two options. 1) enter their name and email to get the free ebook, or 2) close the page. (of course, we all hope for number 1!)
Once they opt into your mailing list you send them to the download page where they will be made an offer, or up-sell. They can either choose to take the upsell or download your free ebook.
If you make money on the up-sell, great, but if not, that is ok too. Alex emphasizes that THE MOST IMPORTANT thing is building your mailing list.
Also, your free ebook will have mater resale rights so that it can be given away freely. Since it is full of links back to your website you can create even more traffic.
A website alone won’t make money. You can’t just throw up a website and expect to start rolling in the cash. You need to have the business behind the website. You have to have faith in the system.







